(PRWEB) August 24, 2010
Lifeline Community Care Queensland has teamed up with Australia?s leading gold buyers, The Gold Company, and announced today a highly unique initiative that will allow Australians to donate the value of their unwanted gold items and broken jewellery to Lifeline.
The initiative, ?GoldforGood?, allows Australians to donate their unwanted gold to Lifeline Community Care via their website, lifeline.goldforgood.com.au . Lifeline Community Care Queensland, known for their 24hr crisis counselling line (13 11 14), assists over 371,000 Queenslanders annually by providing community services which include face-to-face counselling, community (disaster) recovery, youth and children?s services, disability services and family support programs.
?Charities like Lifeline need the support of Australians to continue their amazing work,? says The Gold Company CEO, Roy Cohen. ?Unfortunately, the global economic downturn of recent years has reduced the ability of many people to give cash donations. GoldforGood gives them a new way to help.?
?We want to utilise our unique facilities to support worthy charities. We hope that more charity organisations will become involved in similar initiatives with The Gold Company in the near future,? added Cohen.
The concept of raising funds from donated second hand possession is already in place in over 150 Lifeline Shops located throughout Queensland. The Gold Company has taken this concept and developed this new way for customers to donate to Lifeline, using the successful online system it already has in place for exchanging gold items for a cash value.
?This partnership with The Gold Company makes sense due to our shared attitude towards recycling goods and respect for the environment,? said Elissa Jenkins, Communications and Fundraising Manager, Lifeline Community Care Queensland.
?The Gold Company also has a sophisticated web presence and online network which increases the potential fundraising opportunities for Lifeline?s various programs,? explained Elissa.
How it Works:
GoldforGood provides consumers with a safe and reliable channel in which to sell gold and donate unwanted gold to charity in Australia. It?s actually very simple ? GoldforGood will send you a secure, insured jewellery return GOLDPak allowing you to safely send your gold to The Gold Company. Upon receipt, The Gold Company will evaluate your gold and contact you to confirm the donation amount. There is no obligation to sell or donate your gold until you accept The Gold Company?s evaluation of your gold. Once The Gold Company?s evaluation has been accepted by the customer, Lifeline Community Care Queensland will receive the donation and issue the customer with a tax deductable receipt for the donation.
With the continuing increase in the price of gold, many Australian?s have chosen The Gold Company as their preferred method of getting rid of jewellery that may be out-of-fashion, broken or act as reminders of failed relationships. The Gold Company has a strong reputation for offering the highest price for the sale of gold items which ensures that any donation made to Lifeline will also be of highest potential value.
Instead of the traditional gold coin donation, why not donate a gold chain? GoldforGood brings a whole new meaning to the value of gold that is not just measurable per ounce, but as a genuine positive change towards another person?s life.
Any Australian charities that would like to be considered for a GoodforGood partnership with The Gold Company, please contact Nicole Joseph at nicole (at) markcomms (dot) com (dot) au
MEDIA ENQUIRIES: Nicole Joseph (02- 9775-7000/0402 278 934) or Drew Lambert (02-9775-7080 / 0425 200 606)
The GoldCompany, Suite 1, Level 1, Piccadilly Tower, 133 Castlereagh Street Sydney
Toll free 1300 506 707
